Headless WordPress: when it is worth it (and when it is not)

Headless WordPress - keeping WP as the editor and serving the front end from a framework like Next.js - can be transformative. It can also be an expensive way to solve a problem you did not have.

When it pays off

• ▹You need best-in-class performance and full control over the front-end stack.
• ▹The same content feeds multiple channels: web, app, kiosk.
• ▹Your team is comfortable with a JavaScript build pipeline and CI/CD.

When to stay classic

• ▹Editors rely on live preview and page builders.
• ▹Budget and timeline are tight and a well-tuned classic theme already hits your targets.
• ▹There is no team to maintain a decoupled deployment.

We have shipped both. The right answer is the one your team can maintain a year from now - not the one with the best conference talk.